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Your CMO Will Love Big Data as a Service

Implementing Hadoop is a lot to ask from an IT department that's overwhelmed. For CMOs who find themselves in this situation, mining Big Data for golden insights is neither quick nor easy.


Many chief marketing officers (CMOs) are ready to dive headfirst into Big Data. They're ready to take the data sets they have already collected and start mining them for insights and trends. They're eager to use these insights to more effectively and efficiently connect with their target audience,...

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